There is nothing more uncommon than common sense.

With that in mind, we help our clients in Media, Marketing and related technology with their growth challenges.

This is often about people but not always.

We provide strategic advice and hands-on pragmatic support in execution.

We are industry veterans and scale-up experts. 

Industries: Media, Marketing , Advertising , Ad-Tech, Mar-Tech.

Meet the team

Eric Snelleman Managing Partner

Kees de Jong Managing Partner

T +31 (0)6 40093201

Experienced digital media, content and investment specialist with two decades of media agency experience both domestically and internationally. Covering digital media trading and investment operations across the APAC region, including China. This includes business development for leading companies in the content production and media investment industry.

Managing Partner with a firm belief that in the end it’s all about people: “I see teamwork as one of the most important components of success”.  Excels at searching for senior talent due to his profound domain expertise.

T +61 (0) 459220561

Based in Australia.

All-round experienced business builder in tech and service based environments. Knowledgeable in contemporary technology industries and strong affinity with digital marketing and media trading. Active participator in the field of operations, business planning, finance and IT. Once home based in Australia. Experience gained in EU and APAC.

Well-travelled, culturally aware and sensitive. Managing Partner who knows how to ‘make things happen’ and find value propositions that will benefit all parties involved.

James Cox Integrity. Transparency. Results.

Kelly Herrick Partner, Searchlight


An experienced recruiter who specialises in sourcing talent specifically for The Digital Marketing and Technology markets – spanning Martech, AdTech, Big Data, SAAS and Programmatic. Thrives on connecting and uniting game changers with digitally ambitious companies.

Offers a deep understanding of the market and prides himself on getting to know candidates and clients extremely well. Ensures an efficient, accurate and personable service.

T +1 646 522 5577

Kelly has a wealth of recruitment experience and has been working in digital since 1999.

In 2001 she founded Searchlight, a well-respected digital recruitment firm specializing in advertising, media and emerging technology.

Her clients have included Ogilvy, Avenue A, Noble People, 360i, Essence, OMD, Univision, PubMatic, Everyday Health, Ziff Media Group, Univision, HookLogic, and IPONWEB.

Richard Resida Senior Consultant

Rachel Kool Senior Consultant

T +31 (0)6 57723309

Highly experienced recruiter in media and advertising with a background in digital media, TV, radio, television, production and print. Has an extensive network of media professionals active in the field of sales, marketing and advertising. Both in technical and non-technical roles.

As a Senior Consultant at Uncommon People an equally leveled professional. Thanks to his eye for detail, has the capacity to quickly understand someone’s potential. An absolute pacesetter with a working method that is characterized by a refined and friendly approach.

T +31 (0)6 15213649

With her vast experience within media agencies and an extensive skillset Rachel is able to effectively and meaningfully engage with clients and candidates alike. Rachel is knowledgeable in digital strategy, display advertising, online video, social media, performance based marketing, influencer marketing/advertising, relationship management, digital buying and coaching.

Rachel is our Senior Consultant and certified coach, with a passion for people, transformation, diversity and inclusion. She aims to get the best out of people and to help them find their path.

Francis Barcelon Senior Talent Consultant

Marissa Cooke Digital Content Marketing


More than 10 years experience in media agency land with stops at the MFA, MediaCom and Benedictus Media.

Most recently worked as Business Direction at Connected.

Significant expertise in client strategy and digital performance garnered through a broad range of industries from FMCG (P&G), Entertainment (Bethesda Studios), and Government (Australian Greens Party).

Loves nothing more than the beach and is the world’s biggest Boston Celtics fan.


Marissa is a senior digital marketing, communications and content specialist who has worked extensively in television, digital & interactive media over the past 15 years.

As a strategist, content creator, digital media marketer, and engagement specialist, Marissa has worked on a broad range of commercial, agency, not-for-profit and arts sector projects.

Mujtaba Alemi Junior Data Scientist

Christopher Cowan Operations Manager


Promising student in data science, digital business and innovation. Bridges the gap between organizations and technological developments. Bringing his skills to further strengthen our capabilities in data-driven searching practices.

His working method can be characterized as thorough and focused. As a Junior Data Scientist at Uncommon People he knows how to team up with the consultants in finding the right candidates.


More than 20 years experience in Digital Advertising Operations and Technical Account Management roles. Has worked for a variety of digital publishers and ad-tech vendors across that time.

Is also passionate about creative and professional writing, which extends into editing and proofreading.

Responsible for finding the right candidates for our clients, and producing content for our digital properties and social presence.

What We Do


Having extensive experience in managing many aspects of business growth we can assist with the following areas:

  • Strategic Planning
  • Growth Planning and execution
  • Post M & A talent challenges
  • Geographical Expansion
  • Market Entry
  • HR requirements in new territories


Our experience and subject matter expertise in the industries we work in allow us to be better at:

  • Sourcing (we know real people , we don’t just put ads on LinkedIn)
  • Vetting (skills, attitude, aptitude, BG checks)
  • Matching (culture, personality)

Ask us about our “Always On” Methodology


We like to work with clients, hiring managers and candidates alike:

  • Mentoring
  • Purpose Definition
  • Burnout prevention

Industries : Media , Ad-Tech, Mar-Tech, Fin-Tech.

Competencies : Exec, Commercial, Data, Ops.

Our Values:

Competence: ·

We help our clients to attract, retain, train and grow the most competent workforces in their industry. · Clients and candidates alike recognise us for our competence.

Confidence: ·

Competence gives you confidence. · Confidence in our process, confidence in our clients and candidates. · Confidence in the future.

Courage: ·

We should communicate with courage, to our candidates and our clients. · Have the courage to: – challenge convictions. – have difficult conversations. – to say “No” if necessary.

Connect: ·

This is what we do. · We bring together great companies and exceptional talent. · We practice what we preach. · We Connect with our candidates and clients.

Courtesy: ·

Even in the world of AI, we are all humans, therefore we must be courteous in all our dealings, with everyone, always…